Trust, unified.

Trusted Media Alliance brings together three established specialists — TRUSTX, madSense and Shigotech — to create the Trusted Media Infrastructure Layer publishers and advertisers need today: an independent, reliable alternative to closed ecosystems.

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1 hopAdvertiser → publisher
0 resellersStructurally excluded
100%Every decision, explained
3 → 1Specialists, one stack

The Challenge

Every budget is working less than it should. Here’s why.

Fragmented, opaque supply chains drain value from both ends of the trade — the buyer overpays, the publisher under-collects.

01

Nobody knows where the money goes

Buyers can’t verify it. Publishers can’t prove it.

02

Black-box AI

Decisions cannot be explained, audited, or trusted.

03

Ten hops between buyer and seller

Opaque reseller chains, endless intermediaries — the open web has become a dark pool.

04

Walled gardens

Publishers lose ownership of their audiences and data.

The Alliance answer — Trusted inventory. Explainable intelligence. Independent execution.

The Allies

Three specialists. One accountable stack.

Each specialist solves a distinct failure in programmatic advertising. Together, they form a single, accountable path from impression to outcome.

TRUSTX

“We know where your impressions run.”

  • Direct Pathways — no resellers between buyer and publisher. Spend arrives where it was aimed.
  • MFA-Free by Design — Made-for-Advertising inventory is excluded at the source, not filtered after the fact.
  • Viewable-Only Billing — you pay for impressions measured viewable. Nothing else invoices.

Maximum working media. Zero waste.

Talk to TRUSTX trustx.org ↗

madSense

“We know why performance happens.”

  • Unified Control — one decision layer across fragmented media systems.
  • Auditable Optimization — explainable AI across budget, audience and channel.
  • Connected Execution — turns intelligence into action across your existing media stack.

AI that explains itself.

Talk to madSense madsense.com ↗

Shigotech

“We build the stack you own.”

  • Independent Stack — full-stack CTV platform alternative to restrictive walled gardens.
  • White-Label Ready — gives networks and FAST operators total software control.
  • Curation — precise EPG-level targeting for TV-grade campaigns.

Independent. Full-stack. CTV-native.

Talk to Shigotech shigotech.io ↗

Shared Value

Two sides of the market. One shared standard.

For Advertisers & Brands

Outsmart. Don’t Outspend.

  • Buy through direct, verified paths across the open web and premium CTV — nothing unnamed in between.
  • See why the machine did what it did — every optimization is auditable, line by line.
  • Put more of the budget on screen — no reseller margin, no ad-tech tax, no fee you didn’t sign.

For Publishers & Broadcasters

Own Your Inventory. Own Your Future.

  • Keep control of your user relationships, audiences, and context data.
  • Take back the margin the middle of the chain has been keeping.
  • One integration, one revenue operation — in place of a patchwork of vendors.

DMEXCO 2026

The Alliance convenes in Cologne.

Dates
23–24 September 2026
Venue
Koelnmesse, Cologne
Booth
World of Tech · Hall 06.1 · Stand E-019
Booth Party
Wednesday, 23 September · 17:30 — join us for a drink.
RSVP
Meeting slots open

One booth, three specialists, no hand-offs. Bring your hardest open-web or CTV problem to the table — you’ll leave with a named owner for it.

Request your DMEXCO meeting

Contact

Let’s put it in writing.

Tell us what you’re solving for. The right specialist — TRUSTX, madSense, or Shigotech — takes it from there.

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